SALES MANAGER

Job Description

Key Responsibilities

·         Strategic Planning: Develop and implement annual marketing and sales strategies to achieve KPIs and revenue goals.

·         Revenue Generation: Drive room bookings, meetings, events, and food & beverage sales through proactive sales efforts.

·         Relationship Management: Build and maintain relationships with key corporate clients, travel agents, and partners.

·         Marketing & Digital Strategy: Oversee website content, social media, advertising campaigns, and online travel agent (OTA) optimization.

·         Market Research: Analyze competitor rates, trends, and customer behavior to adjust pricing and strategies.

·         Contract Negotiation: Handle inquiries, site inspections, and contract negotiations for group and corporate bookings.

Required Skills and Qualifications

·         Experience: Proven experience as a Sales/Marketing Manager within the hospitality industry.

·         Communication: Excellent verbal and written communication skills.

·         Analytical Skills: Strong ability to analyze KPIs, market data, and financial reports.

·         Technical Skills: Proficiency in CRM systems, hotel property management systems (PMS), and digital marketing tools.

·         Education: Bachelor’s degree in Hospitality Management, Marketing, or Business Administration preferred.

Common Performance Metrics

·         RevPAR (Revenue Per Available Room)

·         Occupancy Percentage

·         Average Daily Rate (ADR)

·         Sales Volume (Group/Corporate bookings